Achievements & Case Studies
Khaled Khoshala For Industry & Trading Co. (Avanti)
Spearheaded the company’s strategic transformation from an exclusive B2B model to a highly profitable B2C e-commerce powerhouse in 2020. I built and executed the digital blueprint from the ground up, turning a digital experiment into a core revenue stream that fueled the company’s offline expansion to 12 retail branches across Egypt.
Key Contributions &Achievements:
Strategic Growth: Initiated and led the complete B2B-to-B2C transformation, directly driving the consumer demand that enabled nationwide retail expansion.
Omnichannel Media Management: Built, managed, and scaled high-converting campaigns across Meta, Google, TikTok, and Snapchat, successfully managing a monthly ad spend exceeding 250,000 EGP.
Advanced Tracking Infrastructure: Designed the full measurement stack from scratch, implementing Google Tag Manager, Server-Side tracking, and Meta Conversions API (CAPI).
Performance Optimization: Consistently achieved EMQ scores of 9.0+ through advanced CAPI optimization, ensuring accurate attribution and highly scalable, profitable growth.
Spearheaded the company’s strategic transformation from an exclusive B2B model to a highly profitable B2C e-commerce powerhouse in 2020. I built and executed the digital blueprint from the ground up, turning a digital experiment into a core revenue stream that fueled the company’s offline expansion to 12 retail branches across Egypt.
Key Contributions &Achievements:
Strategic Growth: Initiated and led the complete B2B-to-B2C transformation, directly driving the consumer demand that enabled nationwide retail expansion.
Omnichannel Media Management: Built, managed, and scaled high-converting campaigns across Meta, Google, TikTok, and Snapchat, successfully managing a monthly ad spend exceeding 250,000 EGP.
Advanced Tracking Infrastructure: Designed the full measurement stack from scratch, implementing Google Tag Manager, Server-Side tracking, and Meta Conversions API (CAPI).
Performance Optimization: Consistently achieved EMQ scores of 9.0+ through advanced CAPI optimization, ensuring accurate attribution and highly scalable, profitable growth.
Skills & Expertise
Platforms
Facebook
Google
TikTok
Snapchat
Twitter
LinkedIn
YouTube
Tools / Stack
GTM
GA4
Server-side tracking
CAPI
Pixel
AppsFlyer
Tracking Expertise
Server-side tracking
CAPI
GA4 events
UTM governance
Enhanced Conversions
Preferred sectors
E-commerce
Fintech
Health & Wellness
SaaS
Automotive
Travel
Food & Beverage
Gaming
Ad Budgets Managed
$10k-50k /mo
Career History
-
Eco For HealthyPerformance Media BuyerJan 2026 - Present
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E-WAVEPerformance Media BuyerJan 2023 - Present
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Waves SAMedia BuyerFeb 2021 - Dec 2023
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Hurghada EstateMedia BuyerMar 2020 - Jan 2023
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Khaled Khoshala for Industry and TradingPerformance Media BuyerJan 2020 - Mar 2026
Services Offered
Performance Media Buyer specializing in paid advertising and tracking infrastructure for e-commerce brands.
I help e-commerce businesses scale profitably across Meta, Google, TikTok, and Snapchat — not just by running ads, but by building the data foundation that makes every campaign decision smarter.
My core focus goes beyond media buying into the technical layer most advertisers overlook: server-side tracking via Google Tag Manager and Stape.io, Meta Conversions API implementation, Event Match Quality optimization, and full-funnel measurement accuracy. I work primarily with brands on Shopify and Salla, ensuring that every conversion is captured, attributed, and actionable.
What I bring to the table:
Full-stack paid media management across Meta, Google, TikTok, and Snapchat
Server-side GTM and CAPI setup with advanced EMQ optimization (achieving 8.0+ scores)
Deep experience with Shopify and Salla e-commerce ecosystems
Campaign strategy built on accurate data, not vanity metrics
I am also the founder of OX Egypt, a SaaS platform built specifically for Media Buyers — automating data pulling from Meta, Google, TikTok, and Instagram, with built-in client reporting, media planning, campaign tracking, and financial management tools.
I help e-commerce businesses scale profitably across Meta, Google, TikTok, and Snapchat — not just by running ads, but by building the data foundation that makes every campaign decision smarter.
My core focus goes beyond media buying into the technical layer most advertisers overlook: server-side tracking via Google Tag Manager and Stape.io, Meta Conversions API implementation, Event Match Quality optimization, and full-funnel measurement accuracy. I work primarily with brands on Shopify and Salla, ensuring that every conversion is captured, attributed, and actionable.
What I bring to the table:
Full-stack paid media management across Meta, Google, TikTok, and Snapchat
Server-side GTM and CAPI setup with advanced EMQ optimization (achieving 8.0+ scores)
Deep experience with Shopify and Salla e-commerce ecosystems
Campaign strategy built on accurate data, not vanity metrics
I am also the founder of OX Egypt, a SaaS platform built specifically for Media Buyers — automating data pulling from Meta, Google, TikTok, and Instagram, with built-in client reporting, media planning, campaign tracking, and financial management tools.
Results & KPIs
Get in Touch
Clients
Tree Nursery
Abou Mazen
step up travel
بيت المعداوى
المعداوي سيراميك
Gul Beauty
واحة زايد
مركز عناية الأورام
Dr. Ghada
OrthoHouse
Voyage Dental
Avanti
Eco Healthy
Koora Break كورة بريك
Chicks4Kids
Shawerma Halab - شاورما حلب
Babel Barbershop
DCS
Miracle ERP
العثيم مول
سافوري لاند
Snow City